Our Story

Building a global movement for clean air

BreathAir.Today unites scientists, educators, families, and changemakers around one truth: every breath counts.

Mission

To educate, inspire, and empower people to protect the air we breathe. Clean air is as essential to life as H2O, and every person deserves access to a healthy environment.

Vision

A world where every community enjoys clean air, healthy ecosystems, and a better quality of life through education, innovation, and environmental responsibility.

Slogan

"Every Breath Counts."

Our Core Values

Clean Air for All

Air is a human right — no exceptions.

Science & Education

Decisions grounded in evidence.

Public Health

Healthy air, healthy people.

Environmental Stewardship

Protect ecosystems for generations.

Transparency

Open data, open finances.

Community Action

Change starts locally.

Innovation

New tools, new solutions.

Sustainable Future

Today's choices, tomorrow's air.

Strategic Plan 2025–2030

A five-year roadmap focused on three pillars: scaling education to 10 million students worldwide, deploying community air-quality sensors in 500 underserved neighborhoods, and partnering with policymakers to advance clean transportation and renewable energy adoption.

  • Educate
    Curricula in 30 languages
  • Measure
    Open-data sensor network
  • Advocate
    Policy partnerships globally